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All eyes are on you.

Whether it is an audience of one or millions of ones, you’ve accomplished something truly unique today–convinced individuals to trade their valuable time and attention for the clear signal you’re broadcasting in a noisy world overstimulated by Kardashians.

Don’t lose it. Well, maybe we could stand to lose our fascination with the Kardashians.

There’s A LOT of noise. Distracted much? I know I often am.

When we say “yes” now, we’re saying “no” to something else. It better be valuable.

I’m a software product manager that is building an audience for a couple of SaaS applications and commercializing intellectual property (IP). To be successful, I must be clear, memorable, and deliver more than expected.

Be brief, be bright, and get off the stage already. If you missed the post I wrote on this several years ago, go here.

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It is still painful to watch the Academy Awards acceptance speeches. Moments of gratitude are usually cut short by the orchestra playing. Years of effort, if not a lifetime, go into making it on the stage.

Thanks for everything, now get lost. Really, BX5G!

This year the Academy producers went so far as to run a “thanks-ticker” onscreen of the names of everyone the winner wanted to thank.

Attention has a cost. We MUST be brief.

Can you recall any of the acceptance speeches? I venture only if you happened to be listening for your name, or Leo is talking about climate change.

Some Brief Advice: Listen for the “orchestra” to start playing product managers, designers, and marketers.

The Bright Side

I shared on this topic with “Be Brief, Be Bright, Be Gone”. It was very brief but well received even with the throttling organic reach.

Even more has changed in the last few years. It will get much worse before it ever gets better–consider the “thanks-ticker” described above.

Everything points to diminishing levels of focus and clarity. Anyone with a smartphone and key tapping skills can reproduce what at one time was a considered purchase for an organization to produce rich content.

Those days are over. The orchestra is playing, and we can’t hear it over the noise we are creating.

Einstein said, “Everything should be made as simple as possible, but not simpler.”

Some Bright Advice: Simple and brief should apply to everything we do as product leaders to inspire the team and the market.

On Call

If your profession calls for you to be on conference calls like mine for anything, then you’re in serious trouble. The statistics say less than half of that audience is listening at any one time–and we don’t seem to care which half is listening because we do it ourselves.

More than 60% are doing something else–zoned out on calls. Zoned Out!

Yes, live in-person meetings or using video conferencing tools are better at spotting the offenders.

Losing eye contact, no engagement, checking phones, computers, or reading handouts.

Computers can’t multitask. Either can humans. All the evidence you’ll ever need is here and here.

So, how do we combat these when all eyes should be on you?

Some Bright Advice: Ask questions. Expect answers. But don’t be an askhole. Create something that is truly engaging will make you shine. Inspiration here.

Going, Going, Gone

Everyone is producing content today. Individuals. Businesses. Some are noise, and some are life’s greatest treasures. Don’t bury treasures.

Your content needs to shine. Stop killing attention with bad content and poorly devised content strategy–I’m speaking to your my fellow product marketers.

The right words have value. Take the time to be bright and then be gone. Medium tells you how long you are committing to an article by reading it.
My two minutes are up. I’m Gone!

My two minutes are up. I’m Gone!

Your Best Advice: What techniques do you use to be brief, bright, and gone?

Brian Stout
Software Product Leader